Sustainable Agriculture the Focus on “Dream Green” Radio Series

Solar-Powered KRUU-FM Features an Interview with

Leopold Center’s Fred Kirschenmann and a Visit to ISU’s Hort Farm



Contact: James Moore,

Station Manager KRUU-FM Radio

Phone: 641.233.1617



Fairfield, IA, July 12, 2011—On Thursday, July 14 at 7 p.m., 100.1 KRUU-FM—the Midwest’s first solar-powered radio station—will air interviews with some of Iowa’s “greenest” agricultural advocates. Tune in online at as show hosts Stuart Tanner and James Moore talk sustainability with Fred Kirschenmann, former Director of the Leopold Center for Sustainable Agriculture, and take a walking tour of the ISU Hort Farm with Leopold Center staff member, Malcolm Robertson and Nick Howell, the ISU Hort Farm Superintendent.   ISU student, Joe Jacobs, also joins us and shares his views on the merits of growing fruit and veg for local markets.


“If we want to be sustainable and energy efficient in Iowa then clearly what happens in the agricultural sector is crucial,” says “Dream Green” co-host Stuart Tanner. “The Leopold Center for sustainable agriculture is the place to go to find out what is happening and what needs to be done. In this week’s broadcast, Fred Kirschenmann addresses the toughest questions on the issue of sustainability and agriculture. He has thought deeply about these issues for decades and has a practical knowledge based on running a 2,600-acre organic farm himself.”


Fred Kirschenmann, a longtime national and international leader in sustainable agriculture, shares an appointment as Distinguished Fellow for the Leopold Center for Sustainable Agriculture—a research and education center at Iowa State University in Ames. He is also President of Stone Barns Center for Food and Agriculture in Pocantico Hills, New York. The Leopold Center offers statewide programs to develop sustainable agricultural practices that are both profitable and conserve natural resources.


This week’s broadcast also takes listeners on a walking tour of Iowa State University’s Hort Farm, north of Ames.


“We enjoyed the walking tour at Hort Farm, a facility with a storied tradition in ISU's Horticulture Department," said “Dream Green” co-host James Moore. “Leopold Center staff member Malcolm Robertson showed us a class on fruit and vegetable management that challenges students to make appropriate seasonal food choices based on research and then actually grow them—not as a hypothetical, but in real time and place—to sell in the marketplace. Talk about hands-on farm-to-food experience.”


Thursday’s program is the seventh installment in KRUU-FM’s “Dream Green” series, a showcase of Iowa’s statewide sustainability efforts. Listen online at this Thursday, July 14 at 7 p.m. (Rebroadcast Monday, July 18 at 7am. Archives available at


Next week, follow the journey to Dubuque for a Dream Green visit with Mayor Roy Buol and sustainability coordinator Cori Burbach. Learn about Iowa’s oldest city which just received the Governor’s Environmental Excellence Award for their Sustainable Dubuque initiative.




Funded with a partial grant from the Iowa Power Fund and nearly 70 individuals, businesses and organizations, the Dream Green series is being released under a creative commons license. City administrators, radio stations, schools, and organizations involved in energy efficiency and sustainable practices are being offered free use of the series. Each hour-long broadcast highlights best practices and success stories by Iowa innovators in the field of renewable energy. The series is created and produced by solar-powered KRUU-FM’s popular hosts of the “Tanner & Moore” show, Stuart Tanner and James Moore, with creative input from MUM faculty.


Stuart Tanner is an award-winning documentary filmmaker whose work has appeared on BBC, Channel 4, and National Geographic. He is co-chair of the Media & Communications Dept at Maharishi University of Management.


James Moore is co-founder and executive director of KRUU since its inception in 2006. A published poet and gifted musician, he serves on adjunct faculty at MUM where he teaches Radio & Web Broadcasting.


KRUU became the Midwest's first solar-powered radio station on September 9, 2009. “A business on the forefront of sustainability,” wrote then Governor Chet Culver. “With this project, KRUU-LP is contributing to a greener, safer Iowa.” Features 80 locally produced weekly programs broadcasting to the greater Fairfield area and streaming online at